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Offset Printing

What is Offset Printing ?

Offset lithography operates on a simple principle: ink and water don't mix. Image information (art and text) is put on thin metal plates which are dampened by water and ink by rollers on the press. The oil-based ink adheres to the image area, the water to the non-image area. The inked area is then transferred to a rubber cylinder or "blanket" and then onto the paper as it passes around the blanket. The process is called "offset" since the image doesn't go directly from the plates to the paper, but is offset or transferred to another surface as the intermediary.

Easy Printing

Offset printing is not anything like the direct printing methods most of us have become accustomed to. Direct printing takes the image or text directly from the computer or electronic source to the printer. In offset printing, the computer makes the image on a plate and then that plate is used to print onto multiple pieces of paper.

Offset printing is usually used for high-volume printing such as with magazines, books, newspapers, brochures, and stationery. While it does add some steps in the process, for massive orders, it makes financial sense for several reasons.

Applications for Offset Printing

Detailed Printing

The ink, which fades and then runs out in direct printing methods, is actually controllable with offset printing. The operator can twist some screw keys to adjust the amount of ink flow on the fountain roller. This minimizes the creation of wasted prints with insufficient contrast. The printing plates themselves are easy and fast to make with today’s technology. And the plates each have the potential to run a million impressions or more.

It costs less to produce high quality printing when it is done with offset printing methods. Additionally, the image quality is consistently good as the rubber blanket, on the printing plate, fits itself to the texture of the printing surface, leaving a clean and detailed image every time.

The disadvantages are fewer, but they include the tediousness and cost associated with the production of the printing plates and setup. Also, the printing quality, while high, is not quite as good as photogravure or rotogravure printing. Finally, the printing plates are made of anodized aluminum, making them vulnerable to chemical oxidation, so they need some extra care and maintenance. But all in all, the advantages outweigh the disadvantages with offset printing, at least when it comes to high-volume printing jobs.

Pantone Color Matching

Advantages of Offset

High image quality.

Works on a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.

The unit cost goes down as the quantity goes up. Quality and cost-effectiveness in high volume jobs. While today’s digital presses are close to the cost/benefit ratio of offset for high quality work, they are not yet able to compete with the volume an offset press can produce.

Many modern offset presses use computer-to-plate systems as opposed to the older computer-to-film work flows, further increasing quality.

Offset printing offers quality and versatility that is unrivaled by all other printing techniques available. And now, thanks to modern technology, it has become much more affordable and environmentally friendly (link to environmental benefits). Offset printing is ideal for producing postcards, business cards, brochures, newsletters, and any other kind of printed informational or promotional material. Of course, some jobs are too small for offset printing. Not to worry. We also offer environmentally-sound digital printing for your smaller projects.

CMYK Printing

When Should You Go for Offset Printing

Every company or working professional maintains their own company letterhead, visiting card and envelope. These printed documents are important when it comes to sending out formal or official communication to partners or clients. These documents are printed in a variety of formats.

In the corporate world, most companies or professionals tend to either choose between offset printing or screen printing. Offset printing is known to be quicker, easier and a little more economical than other types of printing. If you are wondering about how to decide if offset printing is right for you, then just contact us.

Applications for Offset Printing

Contact us on +97150-3840813 / +97150-1158155 or email

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Tel : 050-1158155

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P.O.Box : 93550, Dubai, U.A.E.

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Special offers

Along with our special prices and quality work, we offer you FREE DELIVERY of your printed materials anywhere in the United Arab Emirates. Contact us to avail this limited time offer.